For the first time in Great Britain...

BROUGHT TO YOU
FROM VENICE

For the first time, genuine Michielan Gelato is available in the UK through Fine Italian Desserts, allowing you the opportunity to provide real quality and authenticity to your customers.

Meet the founder...

Piero Michielan

Born in 1960, Piero was the first of three brothers from a merchant family with peasant roots. Piero left school when he was young to start work. His passion was always in food and he first started a retail shop before moving on to a spirit company. Whilst still young he left his native Italian shores to live and work in Germany. There, in a beautiful Venetian Dolomites valley, he learnt the art of gelato-making, under the watchful eye of the master gelato-makers of Val di Zoldo.

In 1982, Piero opened a Gelateria in Noale, his native town, and it soon became a reference point for those who adore the natural taste of artisan gelato.

Over the years, Piero and his wife Antonella were joined at the helm of their company by their children, Riccardo and Elisa. The children’s involvement demonstrates their family values and their desire to maintain traditions and high-quality production. Micheilan Gelato is now suppled to more than 20 countries across Europe,  America, Mexico, Australia, Japan, and China.

Since 1982...

The story of a family

History in Brief...

Since 1982, Premiata Gelateria Michielan has been creating excellent quality artisan gelato.

In the early days, it did so in the ice-cream shops in Noale and then, as time went on, in the workshops of the production site in Scorzè, producing products for the foodservice and retail markets and for the consumption of families.

This led to a pathway of development driven by the rising demand from the national and international markets, with an exponential increase in export sales.

A success based on the quality of the company’s “made in Italy” production philosophy – involving the use of selected raw materials and a qualified artisan production process.

Powered by the consistent company management guaranteed by founder Piero Michielan and his wife Antonella over the years, then later by the energy and dynamism of their children, Riccardo and Elisa.

Timeline of...

Key EVents

1981
In the beginning...
The story of Fine Italian Desserts begins in 1981, when young Piero Michielan goes to Germany. There, under the watchful eye of the master gelato-makers of Val di Zoldo, a beautiful valley in the Venetian Dolomites, he learns the art of gelato-making.
1981
1982
The First Shop...
Piero Michielan decides to open a gelateria in Noale, a picturesque medieval town in the Venetian hinterland. It’s one of the first artisan gelato shops in the area, and it soon becomes a reference point for those who adore the natural taste of artisan gelato.
1982
1987
A New Workshop...
In 1987, he decides to open an artisan workshop with a capacity that can cater for the mushrooming demand. Michielan gelato supplied in tubs becomes a popular new product.
1987
1990
Single Portions...
Based on a careful evaluation of the market and lifestyle of the time, Michielan launches single-portion gelato in glasses or collector’s pottery or glass bowls: a container that adds value to the company’s excellent artisan gelato, making it even more enticing and appetising.
1990
1992
International recognition...
Michielan artisan gelato begins gaining ground overseas. The company’s participation in the most important European trade fairs – “Anuga” in Cologne, “Intercool” in Düsseldorf, “Sial” in Paris and “Intergast” in Stuttgart – enables it to successfully showcase the wide variety of products in its range.
1992
1996
Full scale production workshop...
To meet the rising demand from the market, a new production workshop spanning 1.000 square metres is opened in the municipality of Scorzè, not far from Venice.
1996
2006
A family run business...
Over the years, Piero Michielan and his wife Antonella are joined at the helm of the company by their children, Riccardo and Elisa, who strengthen the company’s public relations and its potential to produce for and sell to extra-European countries. Their involvement marks their desire to keep the company in the family and plays a key role in maintaining the high quality of the production and its reliable approach to its customers.
2006
2014
A new Venetian Store...
Gelato di Natura, the new format of Premiata Gelateria F.lli Michielan is launched. The store in Campo Santi Apostoli in Venice is opened.
2014
2015
Italian Gelato in China...
Piero Michielan signs an important sales contract with Mister Lee, one of the most important, expert Chinese gelato producers, and owner of Popland. The contract envisages the gradual development of Italian artisan gelato in China, under the “Gelato di Natura” and Michielan brands.
2015
2016
New Products...
A new product is launched: Michi. A grand classic of traditional Japanese cuisine revisited and reinterpreted by a great Italian gelato producer.
2016
2018
Supply & Demand...
The logistics and production departments of the Scorzè site are extended: a requirement determined by the rising demands of both the domestic and export markets.
2018
2019
The Island of Murano...
La Premiata Gelateria Michielan moves its headquarters to the island of Murano, where it also opens temporary store Doge 41, the Gelato itinerant Museum, aiming to introduce the general public to the long, emblematic history of artisan gelato: the company’s contribution to the culture of the product.
2019
2020
Two New Brands...
“Dose de Mar” and “Lan” the company’s new brands. The first is proposed in a elegant container, it is a gelato made with a high level of artisan still and the finest ingredients. It is designed for the high-end restaurant trade and ideal for parties and functions.“Lan” is an innovative way to serve the gelato, cut in slices or in cubes.
2020
2021
New Temporary Store...
Gelato Di Natura opened a new temporary Store in the amazing Piazza San Marco in the heart of Venice.
2021

Buy Online...

Discover the difference

As Gelato holds flavours so powerfully, the bestselling flavours are often the simpler ones like strawberry, lemon, chocolate or nuts, or you could experiment with creative flavour combinations.

Experience the true quality of our genuine Michielan Gelato, you may never want an ice-cream again…